Assessment · Attitude and trust surveys

Attitude Towards Artificial Intelligence scale (ATAI)

How far do staff accept AI, and how far do they fear it?

Who answers Staff, each about their own views
How long 5 questions
Can you use it? Free to use and adapt
Testing Moderate

Tested properly, but by one team or in one setting. Nobody independent has yet repeated the test.

In short

Five questions that give two scores: how far a person accepts AI, and how far they fear it. Use it when you want hope and worry kept apart in a very short survey.

For whoever runs the assessment: an HR or operations lead, an internal project team, or an outside consultant.

What it measures

Two things, each with its own score:

  • Acceptance: does the person expect AI to be good for people?
  • Fear: does the person feel threatened by it?

Keeping the two apart matters. Someone can expect benefits and feel afraid at once.

How to use it

  1. Add it to an anonymous staff survey before a rollout.
  2. Report the two scores side by side for each team. Do not merge them.
  3. Where fear is high, find out what the fear is about before you train or persuade. See protect psychological safety during an AI rollout.

What it does not measure

  • AI at work. The questions are about AI in society, not about a workplace tool.
  • Trust in a specific system.

How it was tested

The authors gave the five questions to 461 people in Germany, 413 in China and 84 in the United Kingdom. In each sample the questions split into the same two parts.

Licence and access

The article is open access under CC BY 4.0 and gives the questions in three languages. You may translate them into another language with credit.

Alternatives

Other assessments with a similar job, and when to prefer each.

Practices that use it

The details

Testing
Moderate Tested in one study on three samples, in Germany, China and the United Kingdom. A similar two-part structure appeared in all three. The UK sample was small.
Looks at
Person
How the answers are collected
A survey answered by each person about their own views.
Length
5 questions
Cost
Free
Licence
CC BY 4.0You may translate and adapt the questions if you credit the authors.
Languages
German, Chinese, English
By
Sindermann and colleagues, 2020

Sources

  1. Sindermann, Sha, Zhou, Wernicke, Schmitt and colleagues (2020). Assessing the Attitude Towards Artificial Intelligence: Introduction of a Short Measure in German, Chinese, and English Language. KI – Künstliche Intelligenz. doi:10.1007/s13218-020-00689-0

Related studies on this site

  • The same AI pressure can raise or lower willingness to use AI Chang, Zhang, Cai and Guo (2024). Does AI-Driven Technostress Promote or Hinder Employees’ Artificial Intelligence Adoption Intention? A Moderated Mediation Model of Affective Reactions and Technical Self-Efficacy. Psychology Research and Behavior Management, 17, 413–427.
  • Ready for change, resistant, or both? Repovš, Drnovšek and Kaše (2019). Change Ready, Resistant, or Both? Exploring the Concepts of Individual Change Readiness and Resistance to Organizational Change. Economic and Business Review, 21(2).