Study

The jagged frontier: AI helped consultants on some tasks and hurt on another

On 18 tasks that AI handles well, consultants using AI completed 12.2% more tasks and worked 25.1% faster, with better quality. On one task chosen to be beyond the AI’s ability, they were 19 percentage points less likely to get the right answer.

At a glance

Source
Dell’Acqua, McFowland, Mollick, Lifshitz-Assaf, Kellogg, Rajendran, Krayer, Candelon and Lakhani (2026). Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of Artificial Intelligence on Knowledge Worker Productivity and Quality. Organization Science, 37(2), 403–423. doi:10.1287/orsc.2025.21838
How it was done
An experiment registered in advance. After a baseline task, consultants were assigned by chance to work without AI, with GPT-4, or with GPT-4 plus a short introduction to prompting. Randomised experiment. People were assigned by chance to work with or without the tool, and the two groups were compared.
Who took part
758 consultants at Boston Consulting Group.
Where
A global management consulting firm; realistic consulting tasks designed with the firm.

“AI assistance improves performance for some tasks but worsens it for others, even within the same knowledge workflow and with a seemingly similar level of difficulty.”

What it found

The authors call the edge of what AI can do a “jagged frontier”. Tasks that look equally hard can fall on different sides of it.

  • Inside the frontier. On 18 realistic consulting tasks, from creative to analytical, consultants using AI completed 12.2% more tasks. They finished them 25.1% faster. The quality of their answers was significantly higher.
  • Outside the frontier. On one complex management task, consultants using AI were 19 percentage points less likely to produce the correct solution than those working without it.

When the result holds

The gains held on tasks the AI model of the time could do well. The loss appeared on a task chosen to be beyond it. Tasks on the two sides can look equally hard, so which side a task falls on has to be tested.

Limits

  • The tasks were realistic but were not live client work.
  • Only one task was tested outside the frontier.

Practices that use this study

This study supports: